Regency Management Services
The Program
Regency Management Services, LLC runs the corporate promotional event program for Ashley Furniture. The marketing team at Ashley Furniture needed an operator who could execute a specific brand friendly music vibe across multiple corporate promotional events without putting a personal spin on it. The buyer had a clear brief. Corporate friendly. Not too club. Not too background. Energy that reads branded but stays as vibe.
What We Did
Delivered the brief exactly as briefed. No creative interpretation. No trying to make it our show. Program flow held the room, transitions landed clean, music selection matched the brand tone across the full event window. Full DJ plus emcee coverage on a single operator, one microphone, one music framework. Travel handled without friction. Booking through payment without back and forth.
Event Photos
The Outcome
That relationship has continued past the original 2025 booking calendar, with Regency Management Services rebooking DJ Reese for its 2026 Ashley Furniture event slate as well.
Why It Worked
Regency Management Services operates as Ashley Furniture’s promotional events partner. Every event they run reflects on the brand and on their agency relationship with Ashley. When the operator executes the brief without ego, it protects both the client outcome and the agency’s standing with the brand. That is what earns full pipeline rebooks. Not spectacle. Not personal creative expression. Execution that makes the buyer look good.
Quick Facts
Client: Ashley Furniture, booked through Regency Management Services, LLC.
Format: retail floor promotional events with live giveaways and radio station partners.
Our role: emcee and DJ, one operator, one microphone and one music framework.
2026 events covered below: Bensalem, PA (February 7); York, PA, Deptford, NJ, Northfield, NJ and Turnersville, NJ (Ultimate Summer Giveaway series, including June 27); Cherry Hill, NJ (October 3); Manahawkin, NJ (October 10).
Radio: Q102 Philly on site twice in 2026. Rebooked by Ashley Furniture for 2026.
February 7, 2026: Jordan and Jonathan Knight in Bensalem
On February 7, 2026, Ashley brought Jordan and Jonathan Knight of New Kids on the Block to its Bensalem, Pennsylvania store, just outside Philadelphia, and about 300 fans showed up to meet them. We were emcee and DJ: building the crowd before the Knights arrived, running the free merch giveaways and the grand prize drawing for a trip to Las Vegas to see New Kids live, and keeping the floor energized after the big moment passed. The video below is us hosting it, and we also appear in Q102 Philly’s video of the day.
June 27, 2026: Q102 Philly Back On Site in New Jersey
Five months after Bensalem, Ashley brought the format to New Jersey, and we were emcee and DJ again. The in store event ran on a cash cube, up to 20% off furniture all day, up to $10,000 in furniture giveaways and a drawing for Nelly concert tickets with a meet and greet. Q102 Philly covered it for the second time this year and tagged us in its reel. See the Q102 reel.
The June event was part of Ashley’s Ultimate Summer Giveaway series, booked through Regency Management Services, and we were emcee and DJ at all four stops: York, Pennsylvania and Deptford, Northfield and Turnersville, New Jersey. The July 25 Turnersville stop included a meet and greet with Jhoan Duran. Each stop had interactive booths from local radio stations: Q102 Philly, 92.5 XTU, 95.1 WAYV, Froggy 107.7 and Warm 103.3. J.Pac Productions, the photographers on the series, credited the music to DJ Reese by name in their August 11, 2026 recap. See the J.Pac Productions recap.
Same brand, same radio partner, two states, two dates. That is what a repeatable retail promotional event format looks like when the emcee and DJ run it from one position.
July 25, 2026: Ultimate Summer Giveaway at Ashley, Turnersville, NJ
On Saturday, July 25, 2026, DJ Reese was emcee and DJ at the Ultimate Summer Giveaway at the Ashley showroom on Route 42 South in Turnersville, NJ. The stop included a meet and greet with Jhoan Duran at 12:00 PM, and an additional microphone and speaker were set up ahead of it at 11:45 AM. It was the fourth stop in the series after York, Deptford and Northfield, booked through Regency Management Services.
October 3, 2026: Tyrese Maxey Meet and Greet at Ashley, Cherry Hill, NJ
On Saturday, October 3, 2026, DJ Reese hosted and DJ’d Ashley’s Slam Dunk Savings giveaway at the Ashley store in Cherry Hill, New Jersey, where Tyrese Maxey of the Philadelphia 76ers met fans starting at 4pm. The day offered 20% off all furniture, a chance to win up to $10,000 in Ashley gift certificates, and autographed memorabilia, and it was promoted on air by 97.5 The Fanatic and Q102.
Press and promotion: 97.5 The Fanatic event listing, the Q102 event listing, the Ashley Slam Dunk Savings giveaway page (first prize was a meet and greet with Tyrese Maxey), and Ashley’s own recap video from the event.
October 10, 2026: Grand Opening of Ashley Manahawkin, NJ
On Saturday, October 10, 2026, Ashley opened its new 26,000 square foot Manahawkin showroom at 712 East Bay Avenue, with up to $25,000 in Ashley gift certificates up for grabs and radio partners WRAT and B98.5 promoting the day. We hosted and emceed the grand opening and ran the Ashley Cash Cube, the crowd moment where a shopper steps inside and grabs as much as they can before time runs out. The Cash Cube only works if the whole store is watching, so the job is building the countdown, calling every grab and turning one shopper’s moment into the room’s moment. One participant brought her dog, so we held the leash while she was in the cube.
Coverage of the grand opening: Jersey Shore Online, WRAT 95.9, B98.5, The Southern Ocean Times and Jersey Shore Online on Facebook. Ashley posted about the event on LinkedIn, and we shared the Cash Cube video too.
Frequently Asked Questions
How many fans attended the Ashley Furniture and New Kids on the Block event in Bensalem? About 300 fans came to the Bensalem, PA store on February 7, 2026, to meet Jordan and Jonathan Knight. We were the emcee and DJ.
Has Ashley Furniture rebooked you? Yes. Ashley Furniture has rebooked us, including a June 27, 2026 event in New Jersey.
Do you work directly with retail brands or only through agencies like Regency Management Services? Both. This program runs through Regency Management Services as the agency of record for Ashley Furniture, but the same dual role DJ and emcee format is available for brands booking directly.
How far in advance should a retail promotional event be booked? For an established relationship like this one, a simple date and venue confirmation is often enough. For a new client, a fuller planning conversation covering brand brief, music direction, and activation format should start at least a few weeks out.
We also worked with Ashley Furniture on the Hope to Dream bed donation event in Philadelphia: see the Hope to Dream case study.
Want your brand’s events run to the same standard?
Corporate promotional events. Awards nights. Product launches. Executive gatherings. One operator standard across every program.
Request a Discovery Call