FTF News Annual Awards Case Study | Corporate DJ NYC

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FTF News Annual Awards

2-Year Recurring Booking · June 16, 2026
EventFTF News Annual Awards
DateJune 16, 2026
LocationNew York City
ClientFTF News
RelationshipSecond consecutive year
FTF ContactMaureen Lowe

The Program

FTF News runs an annual awards event in New York City. Second year in a row hiring No Stress Zone Entertainment as the corporate DJ for the program. This is the awards side of corporate events — where every category call, every walk-up, every acceptance moment needs to land clean. There is no room for a music cue that misses the timing. A missed cue at an awards event is a missed moment for the honoree, and the honoree is the whole reason the room showed up.

What I Did

The operator role across both years

  • Walk-up music tailored to each winner as they were called to the stage
  • Cocktail hour and dinner music paced to the room energy without competing with the conversations
  • Award category transitions timed to the run of show
  • Corporate-friendly music selection curated to the FTF News audience and brand voice
  • Program flow support that made the FTF team look good in front of their clients

Event Photos

FTF News Annual Awards — walk-up music, program flow, and the room energy on tape
FTF News Annual Awards — live from the room
FTF News Annual Awards NYC corporate DJ - FTF News Annual Awards — walk-up moment
FTF News Annual Awards — walk-up moment
FTF News Annual Awards NYC corporate DJ - Honoree recognition on stage
Honoree recognition on stage
FTF News Annual Awards NYC corporate DJ - DJ Reese running program flow for FTF News
DJ Reese running program flow for FTF News
FTF News Annual Awards NYC corporate DJ - Cocktail hour into dinner service programming
Cocktail hour into dinner service programming
FTF News Annual Awards NYC corporate DJ - The room energy at the FTF News NYC awards
The room energy at the FTF News NYC awards

The Outcome

Year 2
Rebooked for the annual event
Best
Corporate DJ they’ve ever worked with
100%
Clients loved the walk-up music selection
“We hired DJ Reese to DJ our Awards event in NYC, and he truly was the best corporate DJ we’ve ever worked with. From our initial call, he was professional, responsive, and easy to communicate with. He played ‘walk-up’ music as our guests were called to the stage to accept awards, as well as during cocktail hour and dinner. His taste in music was so much fun — a perfect match of old school and new, tasteful, fun and matched the overall vibe of our event. It was an absolute pleasure working with him, and he helped take our event up a notch. Our clients loved the songs he chose for their walk-up music. We highly recommend him to anyone looking for the best corporate DJ for their event!”
Maureen LoweFounder, President and Editor-in-Chief, FTF News

Why It Worked

Awards events are a different discipline. Every walk-up track is a moment for a specific person being recognized in front of their peers, their team, and their clients. The operator running the audio has to know which song fits which honoree without being told. That takes homework before the event and reads on the run of show during the event.

Year one earned the rebook. Year two locked the pattern. FTF News did not go looking for another vendor because the standard held from cocktail hour through the closing remarks. When the Founder and Editor-in-Chief personally says “the best corporate DJ we’ve ever worked with,” the vendor gets kept on the calendar.

Running an awards event, gala, or executive recognition program?

Walk-up music tuned to each honoree. Corporate-friendly music selection. One operator holding the standard from doors open through closing remarks.

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