Why event sponsors do not renew is the question every producer avoids asking directly. Sponsor churn quietly kills event programs: every year a producer loses two or three…
Why Event Sponsors Don’t Renew (and the One Reason Planners Overlook) Read More »
Post event survey design determines whether you get useful data or a graveyard of unopened emails. Every producer sends surveys. Most get far fewer responses than they hoped….
Post Event Survey Design: 7 Best Ways to Get Real Responses Read More »
Event ROI metrics are the difference between securing next year’s budget and losing it. Every corporate event planner walks into their annual review with attendance numbers and satisfaction…
Event ROI Metrics: 5 Best Numbers the C Suite Cares About Read More »
Every venue and most corporate clients ask the entertainment vendor for a certificate of insurance. Planners usually file it without reading it. This page covers what an entertainment…
Event Insurance: What Your Entertainment Vendor’s Certificate Should Show Read More »
Speaker no show contingency planning is the discipline that separates event producers who look calm on show day from producers who visibly panic. Every experienced producer has watched…
Speaker No Show Contingency: 7 Plans That Save the Room Read More »
Conference session overlap is a program design problem, and most of it is settled before anyone steps on a stage. Once the agenda is locked, though, the host…
Conference Session Overlap: 5 Ways Your Emcee Can Help Read More »
Corporate event networking is the promise every conference makes and almost nobody delivers. Attendees register expecting to build relationships. Then they stand in a cocktail hour holding a…
Corporate Event Networking Problem: 5 Ways to Fix Cold Rooms Read More »
Event registration bottleneck is the fastest way to lose a room before the program even starts. Every producer has walked into a check in line snaking around the…
Event Registration Bottleneck: 7 Best Fixes for Faster Check In Read More »
Corporate event AV markup is easier to judge once you can see what is inside it. Gear, labor, coordination and risk all sit in the same total, and…
How to Read a Corporate Event AV Quote: 5 Checks Before You Sign Read More »
An event MC runs the program on the microphone: welcomes, introductions, transitions and keeping the schedule. A DJ runs the music: walk-in, background and dance sets. Most corporate…
Event MC vs DJ: Which One Your Corporate Event Needs Read More »
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